Our mission
To empower premium coaching at scale
1FIT empowers virtual fitness coaches to scale their businesses with a competitive edge. Our platform combines premium features, intuitive tools, and automated workflows to deliver a seamless coaching experience at an affordable price, helping both coaches and clients succeed.
Our vision is to become the leading provider of online fitness coaching software by evolving with the needs of fitness professionals. With 1FIT, coaches can simplify their workflows, enhance client experiences, and achieve exceptional results—all in one powerful app.
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Personal Trainers & Coaches
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Customer Satisfaction Rate
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Clients
Core team
Aaron Biddle
Ben Martin
Stefan Younghusband
Jake Young
Our journey
1FIT was founded in February 2023 by co-founders who saw the need for a better solution in the fitness coaching industry. Frustrated by fragmented tools and inefficient platforms, they set out to create a data-driven, customisable coaching platform with a streamlined user experience.
Research revealed over 50% of coaches were using Google Sheets, highlighting the industry’s inefficiency. Motivated to reinvent the market, the founders aimed to reduce admin tasks and improve workflows for both coaches and clients. With feedback from industry experts, the platform was built to meet the community’s needs.
By the end of 2023, 1FIT added a CTO to enhance the platform with essential features for success. Today, 1FIT is a trusted tool for coaches, helping them scale their businesses while maintaining high-quality, client-focused service. Our commitment to innovation continues to drive our mission to improve the coaching experience.
Our vision
1FIT was founded with a vision to simplify the world of online fitness coaching. Our mission is to set the gold standard for fitness coaching platforms. Clients deserve a premium online coaching experience. Coaches deserve a software that they can rely on to scale their business and impact the lives of more people. Whether you are looking to grow your business or improve your service, 1FIT enables you to make a lasting impact on as many clients as possible, as effectively as possible.
Ready to elevate your online coaching?
Start your 7 day free trial today to see how the most innovative personal training software will transform your business.